Citrix dazzles at Synergy: Self-Service your IT needs with Citrix Dazzle for free!

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LAS VEGAS — May 5, 2009 — Today at Citrix Synergy™ 2009, the conference where virtualization, networking and application delivery meet, Citrix Systems, Inc. (NASDAQ: CTXS) took a major step toward transforming IT into an on-demand service with the introduction of Citrix Dazzle – the first self-service “storefront” for enterprise applications. ¬Dazzle gives corporate employees 24×7 self-service access to a broad array of applications, desktops and content, allowing them to choose exactly what they need, when they need it. For the more than 200,000 enterprise customers already using Citrix Delivery Center products like XenApp and XenDesktop, Dazzle effectively acts as a storefront to their existing delivery infrastructure. Best of all, Dazzle offers a rich, intuitive user experience that requires no training. If you’ve used DirecTV or Apple iTunes, you already know how to use Dazzle. In short, Dazzle makes self-service IT a reality for the first time ever, giving users simple access to apps and IT services, and bringing the economics of the web to enterprise IT.
“Every day, employees are presented with an amazing array of exciting apps and services on the web that spark their imagination and put them in full control of their experience. Then they come to work, and their IT experience is mandated by a bland ‘general issue’ sameness that threatens to drive every ounce of productivity and innovation out of them,” said Mark Templeton, president and CEO, Citrix Systems. “Now, for the first time ever, we’re giving IT a tool that helps them truly ‘dazzle’ end users with an ultra cool, self-service storefront, empowering employees to select the apps, desktops and services they need, whenever they need them. The hidden reality, of course, is that by giving employees the choice they so desperately want, IT actually saves a ton of money and gains even more control over the things that really matter.”

Consumerization is Changing the Shape of Enterprise IT
With the introduction of Dazzle, Citrix is helping IT respond to the growing gap between web-based consumer services and traditional enterprise computing – a gap that has simply become too big to ignore, both in terms of user experience as well as cost of delivery. On the web, consumers get a rich self-service experience with the freedom to choose from thousands of services such as shopping, productivity tools, games, music and other consumer content. The most successful on-demand content services in the consumer arena have at least two things in common – broad choice & user self-service. For example:

•    DirecTV has 999 channels and an on-screen guide for both pay-per-view and free on-demand programming.
•    The Apple iTunes Store has thousands of entertainment titles available 24×7 from any PC, Mac, iPhone or iPod.
•    Amazon’s Kindle Store has over 250,000 books and periodicals available wirelessly from the Amazon store right on the screen of the Kindle reader.

This rich variety and on-demand choice is hardly the way enterprise computing is delivered today. In most companies, applications, desktops and other services are pre-determined by IT and baked into hard-coded desktop images that are then “pushed” to users based upon their role, physical location, or employee status. These images are rarely updated for anything other than maintenance and security patches. If employees want access to something new, they either wait for IT to respond to a help desk ticket, or they simply go around IT altogether to find something on the web. This approach not only limits employee productivity, it introduces security risks and can be extremely expensive to maintain. In 2009, industry experts estimate that IT will spend over $6B on systems designed to enable traditional push-oriented desktop management systems. With pressure growing on all sides, IT organizations that do not find better ways to adopt on-demand “pull-oriented” self-service models will find it increasingly difficult to keep their heads above water.

How Dazzle Works
Dazzle is a user-facing application that runs on any Windows or Mac computer. It essentially acts as a lightweight storefront for all the applications IT has centrally staged in head-end infrastructure products like Citrix XenApp. To select an application in Dazzle, users simply browse and search based on application name, description, or type. They can also choose applications based on IT-defined categories such as functional department or group name. Selecting an application is as simple as clicking an icon in Windows, or dragging it into the Applications folder or Dock on a Mac. Organizing selected applications into user-defined “playlists” is equally simple and intuitive, giving Windows users full control over how apps will appear in their Start menu. Apps available for offline use are clearly designated in the Dazzle console, making selection easy for laptop users who need to work while disconnected from the network.
Getting users started with Dazzle is easy because it’s fully integrated with Citrix Receiver, a new universal software client that makes it easy for users to access corporate apps and desktops from any device they choose (see separate release on Receiver). Dazzle also interfaces directly with Citrix Merchandising Server, a new head-end management system that makes it easy for IT to actually start “merchandising” apps to users, not just delivering them. Using Merchandising Server, for example, administrators can set up a list of “recommended apps” in Dazzle that highlights applications they want to promote to employees – or even post “advertisements” for new or under-utilized IT applications.
Many of the applications available in a typical company’s Dazzle store will be offered for free unlimited use by any employee, much like the free channels in a broadcast media service. Other apps may carry a chargeback to the employee’s department or require approval from his or her manager. Applications that are only needed for a specific project can even be set up to expire after a certain number of days. In all cases, Citrix makes it easy for administrators to set up scenarios like these in Dazzle using the Merchandising Server console and its Workflow Studio feature to create automated workflows that capture user requests, route them to the appropriate decision-maker, and schedule any necessary follow-up actions.

Not Just an Application Store
Because Dazzle is designed as an open self-service storefront, it can be used to offer a wide range of IT services to users, including:

•    Online and offline Windows applications delivered by Citrix XenApp, Microsoft Terminal Services, or other app virtualization solutions
•    Online and offline virtual desktops delivered by Citrix XenDesktop and other virtual desktop solutions
•    Web-based applications published through XenApp or linked directly to external websites for native delivery
•    SaaS applications such as Citrix GoToMeeting and Salesforce.com
•    Enterprise content, including documents, videos and intranet sites like Microsoft SharePoint
•    Virtual machine compute capacity requested by technical users for self-service server provisioning

Pricing and Availability
Citrix Dazzle and Citrix Merchandising Server are free to all Citrix customers on active subscription for any Citrix Delivery Center product. Dazzle is scheduled to be released in the second half of 2009 for both Windows and Mac users. A technology preview of Dazzle will be available in July of 2009.

About Citrix Synergy 2009
Born as a user conference more than 10 years ago, Citrix Synergy has been completely reconceived as the industry’s premier thought leadership event where virtualization, networking and application delivery meet. Citrix Synergy combines several events into one registration, including Virtualization Congress, Network World Live, Geek Speak Live and the Citrix iForum User Conference. Attendees can benefit by attending a single track, or by combining sessions from various tracks to custom-build a conference to suit their individual needs. With insights from a wide range of industry luminaries, solutions from leading vendors, and shared experiences from customers, attendees will see a quick return on their investment. More information and registration is available on the Citrix Synergy website.

About Citrix
Citrix Systems, Inc. (NASDAQ:CTXS) is the leading provider of virtualization, networking and software as a service technologies for more than 230,000 organizations worldwide. Its Citrix Delivery Center, Citrix Cloud Center (C3) and Citrix Online Services product families radically simplify computing for millions of users, delivering applications as an on-demand service to any user, in any location on any device. Citrix customers include the world’s largest Internet companies, 99 percent of Fortune Global 500 enterprises, and hundreds of thousands of small businesses and prosumers worldwide. Citrix partners with over 10,000 companies worldwide in more than 100 countries. Founded in 1989, annual revenue in 2008 was $1.6 billion.

For Citrix Investors
This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with products, their development, integration and distribution, product demand and pipeline, customer acceptance of new products, economic and competitive factors, Citrix’s key strategic relationships, acquisition and related integration risks as well as other risks detailed in Citrix’s filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.

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