With Google TV, Google rushes to the next market before Apple!

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With Piper Jaffery making the call on HDMI/Apple TV opportunity for the 2011-2012 window, Google made sure that it had to be there before Apple this time. Android phones may not be selling that hot and Nexus web store may have closed but the big opportunity is out there yet.

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Much bigger than the smartphones or superphones. Much, much bigger than the current native, static driven search will be the multi-lingual, location-sensitive, real-time contextualized search economy. This obviously means tht Apple is not the only one, there is Cisco as well as a very serious contender. Cisco pulled Marthin De Beer into its company to give the tele-presence a push and make it a multi-billion market out of it. With Tanbert acquisition it is set to create new worlds. Literally! And Google wants to be there before Cisco and Apple. Surely this has spurred a whole lot of investment opportunity where new start-ups are getting funding to be part of this mega-trend.

Anyways back to the topic. Google TV is and could be the next big cash cow for Google and it may be doing well given that the market is not yet completely dominated by one player and collaborating with existing vendors like Sony etc might be a good way to go.

If there’s one entertainment device that people know and love, it’s the television. In fact, 4 billion people across the world watch TV and the average American spends five hours per day in front of one*. Recently, however, an increasing amount of our entertainment experience is coming from our phones and computers. One reason is that these devices have something that the TV lacks: the web. With the web, finding and accessing interesting content is fast and often as easy as a search. But the web still lacks many of the great features and the high-quality viewing experience that the TV offers.

So that got us thinking…what if we helped people experience the best of TV and the best of the web in one seamless experience? Imagine turning on the TV and getting all the channels and shows you normally watch and all of the websites you browse all day — including your favorite video, music and photo sites. We’re excited to announce that we’ve done just that.

Google TV is a new experience for television that combines the TV that you already know with the freedom and power of the Internet. With Google Chrome built in, you can access all of your favorite websites and easily move between television and the web. This opens up your TV from a few hundred channels to millions of channels of entertainment across TV and the web. Your television is also no longer confined to showing just video. With the entire Internet in your living room, your TV becomes more than a TV — it can be a photo slideshow viewer, a gaming console, a music player and much more.

Google TV uses search to give you an easy and fast way to navigate to television channels, websites, apps, shows and movies. For example, already know the channel or program you want to watch? Just type in the name and you’re there. Want to check out that funny YouTube video on your 48” flat screen? It’s just a quick search away. If you know what you want to watch, but you’re not sure where to find it, just type in what you’re looking for and Google TV will help you find it on the web or on one of your many TV channels. If you’d rather browse than search, you can use your standard program guide, your DVR or the Google TV home screen, which provides quick access to all of your favorite entertainment so you’re always within reach of the content you love most.

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