Recently we took a decision to exit our strategy of purely doing customised work for our clients. We decided that it must be a creative combination of standard components to integrate underlying business applications and use of extensible framework to keep customisation work to bare minimum.
Bare minimum? What does that mean? That we will not provide full-functionality to our clients? No, on the contrary, we thought that we better listen to our clients real good! We had several conversations with our clients, partners and social and corporate intranet experts in this area. We conducted researches about social intranets (see our whitepaper on social intranet for education sector) and involved our clients, partners and intranet experts to help us develop the social intranet product.
What we found out (well, we knew it obviously): Clients are simply not willing to spend anymore than necessary. The customer has decided the “new normal”. And it was not going to be expensive customisation work.
Also contextual functionality was also missing. So clients paid a lot for something no one wanted in the organization! Not a very smart business case, don’t you think? No matter how hard organisations were/are trying to make employees work with each other, it just simply did not work! Then came a wave of social intranet and suddenly organizations throught they could make a difference by inviting colleagues to work but still it failed.
Why? we asked.
We realized that some of the factor that were not taken into account kept haunting the organizations. And these are the factors will define the birth of social computing in enterprise and SMB organisations in 2014. This is a reality report 2014!
Hereby the digital transformation matrix for social intranet 2014.
Next coming blogs I will detail out individual aspects where organisations can dramatically benefit from.