- Essays··8 min read
What Naver Filed the Week Seoul Named the Portals
Two Korean laws that took force within months of each other are not the same law, and reading them as one will trip on the seam. The revised Network Act names eight platforms — Naver, Kakao, Google, Meta among them — and requires half-yearly transparency reports on content moderation. The AI Basic Act separately demands visible labels on AI-generated advertisements. The result for ad buyers is two regulators, two ledgers, one ad.
ai-regulationkoreadigital-advertisingplatform-governanceRead - Essays··8 min read
Baidu's Q1 2026 Is Two Companies in One Filing
Baidu's Q1 2026 filing contains two businesses moving in opposite directions: AI Cloud revenue up 49%, online advertising down 21% year on year. This is not a Baidu-specific execution story — it is a structural argument about what happens to search-driven ad economics once AI answers resolve queries before a sponsored result ever loads. The ad line, this piece argues, will not stabilise at a lower base. It will structurally undershoot its pre-transition trend for years.
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