- Essays··8 min read
Emtek's 30 Percent and Indonesia's Ad Curve
Emtek's reported 30 per cent production cost cut is best read against Indonesia's digital-advertising curve — a US$10.7 billion market at 9.4 per cent annual growth — not its streaming subscriber count. The surplus flows into a wider slate and a leaner staffing plan. Against a base rate where 95 per cent of enterprise generative-AI deployments yield no measurable P&L return, Emtek fits the outlier profile — and the risk belongs to any broadcaster copying the deal.
indonesiagenerative-aidigital-advertisingmedia-productionRead - Essays··12 min read
Sunday Essay · Banks Turned On the Contact-Centre Line Before the Standard Work Existed
Four US banks (Bank of America, JPMorgan Chase, Goldman Sachs and Wells Fargo) switched on production-grade generative-AI systems across their contact centres in the same quarter that federal supervisors carved these technologies out of revised model-risk guidance. Held against the Toyota Production System, the rollout reveals an industrial line running at scale with no jidoka cord to pull and no standard work to distinguish a good call from a bad one.
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