Filed under korea.

What Naver Filed the Week Seoul Named the Portals

Two Korean laws that took force within months of each other are not the same law, and reading them as one will trip on the seam. The revised Network Act names eight platforms — Naver, Kakao, Google, Meta among them — and requires half-yearly transparency reports on content moderation. The AI Basic Act separately demands visible labels on AI-generated advertisements. The result for ad buyers is two regulators, two ledgers, one ad.