Filed under search-advertising.

Baidu's Q1 2026 Is Two Companies in One Filing

Baidu's Q1 2026 filing contains two businesses moving in opposite directions: AI Cloud revenue up 49%, online advertising down 21% year on year. This is not a Baidu-specific execution story — it is a structural argument about what happens to search-driven ad economics once AI answers resolve queries before a sponsored result ever loads. The ad line, this piece argues, will not stabilise at a lower base. It will structurally undershoot its pre-transition trend for years.